Super stores are playing a key role in the field of shopping in Bangladesh. The popularity of super stores is increasing day by day in our country and consumers are becoming more habituated to buying from here. Today’s consumers are also very much concern about food items. They want fresh, hygienic and healthy foods. So, super stores have become a great source for the consumers to get these items of foods. This paper is an attempt to investigate the factors that affect consumer impulse buying behavior at superstores in Bangladesh. Survey methodology was used to collect the data from 100 respondents by adopting simple random sampling technique. The study found that many factors were responsible for this changing buying behavior such as: in store atmosphere, point of purchase display, convenience, location, product characteristics, product quality, availability of branded items, store size, store image, variety seeking, discounts, stock outs, packaging, in store display etc. All of the characteristics are subject to consideration while making a purchase. Specifically planned purchase, generally planned purchase, substitute products all have an impact on impulse buying. The paper will be useful for marketing practitioners and researchers towards comprehensive understanding of the consumer’s impulsiveness.
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Consumer behaviour helps to identify the behaviour of the consumer upon that product and also for the market. The main objective of the study is to find the overall consumer behaviour. Data from the customers visiting big bazaar were collected as population study. The primary data was obtained through questionnaire and secondary data from the company records and through internet. The purpose of the survey process is to analyze the consumer behaviour of big bazaar. In order to achieve a competitive position in the market. The research work will propose a true idea that identifies key factors which are of great importance to customers. From the analysis it was found that the big bazaar satisfying consumer needs and wants.
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In this study, we explore and depict the private label brand concept which is changing the modern retail business in India. The in-house brands commonly known as private label is drastically changing the way consumers are considering the brand as a crucial factor while purchasing for the product. There has also been a behavioural shift in the consumer attitude towards private label brand. Retailers are presenting private label brand as a value for money proposition. It has been found out that there is positive customer attitude towards emerging private label brand it has also been found out that private label brand are at par with national brands at selected retail outlet in India. The private labels have more than 50% market share developed retail world. (Prasanth MK, Dr.J Balan 2013) The private labels are pervasive in personal care, home care, processed food, groceries and consumer durables etc. But the main aim of consumers is looking forward to buy a product which would satisfy their usage, wants and needs. In this research paper main study is carried out to check the preference and attitude of the customers over the usage of private labels to satisfy their needs and requirements effectively. Also tries to differentiate between private labels and national brands. The present research was carried out at the selected retail a chain in Metro and non-metro city of India such as More, D'art, Apna Bazaar and Reliance Fresh finds that, the married and unmarried , age group and based on the level of education consumption will be different for food, groceries and personal care in FMCG sector and improving consumer awareness about new products, quality and services. This study provides new insight into customer attitude and satisfaction level on customer buying behaviour of store brand versus national brand.
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